Grubbs Infiniti Wordpress Blog

Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Monday, April 5, 2010

Grubbs Infiniti - Tech Corner | Blue Tooth Phone Pairing

Grubbs Infiniti - Tech Corner
Bluetooth Phone Integration


Just the other day I had a friend post on Facebook that they can't figure out how to post replies to their friends on Facebook and they keep posting on their own wall instead of their friends. If you think of all of the technology that exists now a days with cell phones, iPods (now iPads as well), WiFi and other devices it's sometimes challenging to understand how it all works. We don't have all the answers but we want to try and point you in the right direction or maybe give you that one pointer or trick that enables you to get the most out of your Infiniti vehicle.

These are our first videos and we plan for them to get more sophisticated over time.

Bluetooth Phone and Bluetooth Audio Setup

One of the nicest things about the new Infiniti models is that most (check with your salesman for specific packages) come with some nice tech features such as Bluetooth "phone" and Bluetooth "audio".

What's the difference between "Bluetooth "Phone" and Bluetooth "Audio"? The difference is that with Bluetooth "Audio" you can listen to your Bluetooth enabled MP3 player (like an iPhone) wirelessly through your vehicles audio system.

I thought it was cool when I first got my Jeep Commander that it had an "AUX" jack for me to plug a cable into my iPod so I could listen through my car audio. This Bluetooth "Audio" integration is sure cool though.

I took a few minutes to try the pairing out for myself. Check out the videos for "How to Pair Your Bluetooth Phone" and "How to Pair Your Bluetooth Audio".

Please keep in mind our production costs are very low and Steven Spielberg wasn't available. But we do hope that these "How To" Videos help you with getting the most out of your Infiniti's Technical Features.

See Bluetooth Phone Integration video



Additional Resources:
Infiniti Bluetooth Center

Infiniti Bluetooth FAQ

About Grubbs Infiniti
Grubbs Infiniti is a DFW area Infiniti dealership that specializes in new and pre-owned Infinitis. Our pre-owned lot features not just Infinitis but a wide range of pre-owned vehicles. Let us know how we can help you. Located at 1661 West Airport Freeway, Euless, TX 76040. 817-318-1200

Contact:
Facebook | Twittter
www.grubbsinfiniti.com

Tuesday, March 30, 2010

2011 Infiniti QX Debut Live on Facebook

The new 2011 Infiniti QX will be unveiled at the New York Auto Show on Wednesday, March 31st and the Internet has been buzzing with pictures, blog posts and lots of excitement for the big announcement. The 2011 Infiniti QX56 is taking a new path and being built on the Nissan Patrol platforms versus Nissan Armada platform that it previously was built upon. The QX56 still have considerable power and has room for 8. Powering the new QX is a 5.6-liter, 400-hp V8--an increase of 80 hp over the 2010 QX. A seven-speed automatic transmission replaces the previous five-speed unit. According to Infiniti, fuel economy increases by more than 10 percent in the new model.

Fueling the buzz about the 2011 Infiniti QX launch is that Infiniti is going to be showing the debut from the New York Auto Show live on the Infiniti Facebook page. This is just one of the live events that I have personally heard about taking place on Facebook this week. The other is a non automotive event but none the less it's very interesting to see Facebook getting involved with live event coverage.

Infiniti's Facebook Page
Infiniti announced a few days ago that they will be covering the debut of the 2011 Infiniti QX56 from the New York Auto Show live on their Facebook page. Here is the announcement:

We are revealing the all-new 2011 Infiniti QX next week at the New York International Auto Show. The global reveal to the media will be Wednesday, March 31st at 10am ET and will be sharing via live Facebook webcast, hosted just for our Facebook fans!




At Grubbs Infiniti we are excited to see what the new 2011 Infiniti QX looks like and can't wait to get them onto the showroom floor. The Infiniti QX is the largest of the Infiniti SUVs and is the only model that doesn't have the rounded look of the EX / FX line of vehicles.

While we can't host our own live stream on our Grubbs Infiniti Facebook Page we will be on our desktops watching the Infiniti Facebook Page and wishing we were actually at the New York Auto Show. It looks to be a great one this year.

Related Articles and Reviews of the 2011 Infiniti QX56

Autoweek.com
New York auto show: Infiniti QX56 gets a major makeover and more power
Read more

News Brake - Auto Week.com Video



Autoblog.com
Leaked: 2011 Infiniti QX56 drips onto web prior to NY debut


World Car Fans.com
All-New 2011 Infiniti QX56 Announced for New York Auto Show Debut


Edmunds Inside Line
2011 Infiniti QX56 - 2010 New York Auto Show

Motor Authority
2010 New York Auto Show Preview: 2011 Infiniti QX56

About Grubbs Infiniti
Grubbs Infiniti is a DFW area Infiniti dealership that specializes in new and pre-owned Infinitis. Our pre-owned lot features not just Infinitis but a wide range of pre-owned vehicles. Let us know how we can help you. Located at 1661 West Airport Freeway, Euless, TX 76040. 817-318-1200


Contact:
Facebook | Twittter
www.grubbsinfiniti.com

Monday, March 29, 2010

Grubbs Infiniti - Tech Corner

Just the other day I had a friend post on Facebook that they can't figure out how to post replies to their friends on Facebook and they keep posting on their own wall instead of their friends. If you think of all of the technology that exists now a days with cell phones, iPods (now iPads as well), WiFi and other devices it's sometimes challenging to understand how it all works. We don't have all the answers but we wanted to try and point you in the right direction or maybe give you that one pointer or trick that enables you to get the most out of your Infiniti vehicle.

These are our first videos and we plan for them to get more sophisticated over time. If you have suggestion please feel free to enter them in the comment section. We would love to hear from you and what technological challenges you are having with your Infiniti vehicles.

Bluetooth Phone and Bluetooth Audio Setup

Future Grubbs Infiniti Tech Corner topics will include:
  1. Navigation Basics
  2. Navigation Advanced
  3. Musicbox Basics
  4. Musicbox Advanced - CD Ripping to hardrive

About Grubbs Infiniti
Grubbs Infiniti is a DFW area Infiniti dealership that specializes in new and pre-owned Infinitis. Our pre-owned lot features not just Infinitis but a wide range of pre-owned vehicles. Let us know how we can help you. Located at 1661 West Airport Freeway, Euless, TX 76040. 817-318-1200


Contact:
Facebook | Twittter
www.grubbsinfiniti.com

Friday, March 26, 2010

Men vs Women Drivers

Last night on NBC5 in DFW you might have watched the segment on NBC5 News at 10pm that took a look at driving habits of men and women and specifically married couples. Meredith Land, the anchor of the



NBC5 10pm slot, came out and interviewed me and my wife, Adrian, and put us through a little driving challenge.

We had a driving instructor with us in the passenger seat who gave us instructions on what to do.

First up was parallel parking and I thought that's where Adrian would beat me. Admittedly I am terrible at parallel parking. However, I won that contest. It only took me two tries to get into the spot and my wife three tries. Also, she creamed the curb while I don't think I came close. Anyway, I do think she is better at parking so I was surprised about those results.

Reality TV - It's All About Editing
After the parking contest we took a drive around the block, with the instructor in the passenger seat, and he directed us on where to turn. Here is where it gets interesting. At the stop sign that I supposedly "rolled through" or "ran" I slowed down and since I couldn't see the traffic in both directions and I stopped a few feet past the white line next to the stop sign. So yes, I did pass the stop sign without stopping. But I did stop just a few feet past the sign where I could see the traffic from my right and left. I guess the correct thing to do would have been to stop at where the white line / stop sign was and then slowly move out (or stop again) after looking both ways for other cars. I have heard that called a "California stop" or "California Roll". Well, I was born in California.

The rest of the test I will say I did go a little too fast on the corners and turned into the middle lane (twice). But that's the way guys drive, right?

I found the statistics used in the segment were true to me and my wife's driving history. I have had more speeding tickets and one expensive crash while moving and she has had a number of inexpensive fender benders, dent and dings from slow speed (single car) type accidents. Like the time she backed into my car coming out of our own driveway.

So yes, I lost the battle in this particular instance, but the war of who is a better driver - Men or Women will continue on.


View more news videos at: http://www.nbcdfw.com/video.


About Grubbs Infiniti
Grubbs Infiniti is a DFW area Infiniti dealership that specializes in new and pre-owned Infinitis. Our pre-owned lot features not just Infinitis but a wide range of pre-owned vehicles. Let us know how we can help you. Located at 1661 West Airport Freeway, Euless, TX 76040. 817-318-1200


Contact:
Facebook | Twittter
www.grubbsinfiniti.com

Thursday, March 25, 2010

Grubbs Infiniti Social Media Manager on NBC5 News

It's not what you think. Really. Tonight (March 25th) my wife and I will be on NBC5's 10pm news on a segment promoting the Marriage Ref . The Marriage Ref airs on Thursday nights on NBC at 9pm CST.

The segment on NBC5 this week is taking a look at driving habits of men and women and specifically married couples. Meredith Land, the anchor of the NBC5 10pm slot, came out and interviewed me and my wife, Adrian, and put us though a little driving challenge. Watch tonight and see who is the better driver!!













The Marriage Ref

DFW Promo
10pm on NBC 5 (March 25th)
Reported by: Meredith Land


Here are a few episodes you can watch in case you have missed it.

Jerry Seinfeld is back and in the producer's chair for a funny and revealing comedy panel series about the unpredictable and hilarious institution commonly known as marriage. Seinfeld describes it as "a comedy about situations in reality."

The iconic NBC sitcom "Seinfeld" was the title star's exploration of the single life. In "The Marriage Ref," Seinfeld's new primetime venture, married life takes center stage as disputes between real-life couples are revealed, examined -- and ultimately judged. For the first time, audiences will be able to look at these fights, analyze them and declare a winner.

These marital tiffs will run the gamut of disagreements -- quirky, funny, relatable -- all with the signature Seinfeld tone. "After 10 years of marriage, I realized the comedic potential of this topic is quite rich. This is the way marriage should be; everybody needs a ref," said Seinfeld. "I wanted to bring the sports simplicity to your complicated, endlessly difficult personal life."

At the center of the action and making "the call," is popular comedian Tom Papa ("The Informant!" "The New Adventures of Old Christine"). Papa will serve as the actual Marriage Ref and will have the final say in determining the victor of each spat. Papa was personally chosen by Seinfeld for this role. For the past eight years, Papa has been on tour with Seinfeld.

The couples that present their problems will be given a call by the Ref, just like in sports. Wife is right, husband is wrong. Wife wins the prize. Advising and influencing the Ref's decision will be a rotating panel of "experts" comprised of top celebrities, comedians and sports stars who will weigh in and offer their own wit, wisdom and unique opinions.

"The Marriage Ref" is produced by Seinfeld's Columbus 81 Productions. Seinfeld, Ellen Rakieten ("The Oprah Winfrey Show"), Shed Media's Nick Emmerson ("Supernanny," "The Real Housewives of New York City") and Jennifer O'Connell ("The Real Housewives of New York City," "It's Me or the Dog") and Al Berman ("The Biggest Loser Live Finale," "The Celebrity Apprentice Live Finale") serve as executive producers. International distribution is by Endemol.

About Grubbs Infiniti
Grubbs Infiniti is a DFW area Infiniti dealership that specializes in new and pre-owned Infinitis. Our pre-owned lot features not just Infinitis but a wide range of luxury vehicles. Let us know how we can help you. Located at 1661 West Airport Freeway, Euless, TX 76040. 817-318-1200


Contact:
Facebook | Twittter
www.grubbsinfiniti.com

Wednesday, March 24, 2010

Digital Dealer Conference - Numa Numa vs The Evolution of Dance

At Grubbs Infiniti we are trying to focus more on digital advertising and marketing vs the traditional (and more expensive) means of print, television and radio. To accomplish our objective of moving to 100% digital advertising we have created a few blogs, Facebook fan page, Twitter accounts, have a video channel on YouTube and are just getting started. What we have done is really just scratching the surface of being a digital dealer. You can read more in F&I and Showroom Magazine where we were recently featured.

At the upcoming Digital Dealer Conference you can learn from some of the experts in automotive industry on how to market your dealership via social media and digital means. We will be paying attention (although not attending) to the Digital Dealer Conference to see what thoughts come out of it.

Here is some additional information just released about a keynote speaker at the conference.

Youtube Celebrity to Appear at 2010 Digital Dealer Conference



Judson Laipply, YouTube Celebrity, will appear at the Digital Dealer Conference and Exposition after Adam Boalt's presentation on the "Evolution of a Social Media Dealer" at 4:30 p.m. on April 21st. Adam Boalt, the President and Founder of GOSO, sponsored Laipply's performance.

This year's conference will have a large focus on social media. "I thought it would be fitting to bring the most viral video of all time to Digital Dealer," said Adam Boalt. Instead of playing the video, Boalt thought it would be more interesting to have Laipply reenact the original video on stage.

The "Evolution of Dance" is one of the most viewed YouTube videos ever; it has been viewed by almost 140 million people worldwide and considered a viral video phenomenon. The video has been the #1 Top Rated Video, was #1 Most Viewed Video All Time for 4 years straight and the #3 Most Discussed Video on YouTube.com.




PS.. I am more of a Numa Numa guy than Evolution of Dance.


More Information:

The 8th Digital Dealer Conference and Exposition
will take place at the Rosen Shingle Creek Resort, April 20-22. About 60 exhibitors and over 500 dealership attendees are expected.


http://www.digitaldealerconference.com

About GOSO (http://www.goso.com)


About Grubbs Infiniti
Grubbs Infiniti is a DFW area Infiniti dealership that specializes in new and pre-owned Infinitis. Our pre-owned lot features not just Infinitis but a wide range of luxury vehicles. Let us know how we can help you. Located at 1661 West Airport Freeway, Euless, TX 76040. 817-318-1200


Contact:
Facebook | Twittter
www.grubbsinfiniti.com

Friday, March 19, 2010

What's Cookin' @Grubbs Infiniti?

Springtime is here and we are getting very excited about what's been happening at Grubbs Infiniti over the past few weeks and what's in the works for the months to come. I have put together some of the highlights of the past few weeks and what's to come.. hope you enjoy!

3rd Friday - Monthly Employee Cook Out
Giving Back to the Community
As part of the Euless business community Grubbs Infiniti believes that it's important for local businesses to give something back to the communities they do business in. One of our little ways to give back is to invite the Euless Police and Fire Departments to join us on the third Friday of each month at Grubbs Infiniti for our employee cook out.

See the Video



The New 2011 Infiniti M -
They have arrived!
If you are a follower of the auto industry or an Infiniti enthusiast you have no doubt been hearing and seeing the great press that the new 2011 Infiniti M is getting. It's going to be our flagship, luxury sedan and has been receiving great reviews from all of the auto reviewers. More on the 2011 Infiniti M.



Remodel of Customer Area
Even though we don't like our customers to be waiting around the dealership for too long when they are are here we want them to be as comfortable as they can be. This is why we are in the process of remodeling our customer lounge area (I won't call it a "waiting area" because personally I hate to wait.




We already have Starbuck's coffee and WiFi... but will be adding a nice LCD TV for you to watch while you enjoy your time with us (see.. I didn't say "wait").

Video of our remodeling progress




Social Media
Connecting with our Customers
One of our initiatives this year to improve overall customer satisfaction is to implement a social media presence for Grubbs Infiniti. Some of the components that we have set up at Grubbs Infiniti to communicate better with our customers are a Facebook page, Twitter account and Youtube channel. So if you want to follow along with "what's cookin' " @Grubbs Infiniti you can do so! We also want to hear from you! So if you have any recommendations, concerns or ideas on how we can improve feel free to get in touch with us.


PS.. you can still pick up the phone and call if you like 817 318 1200 or visit us in person at 1661 West Airport Freeway, Euless, TX 76040.

Facebook
Twitter
Youtube

Thanks for checking in with us and seeing what's cookin' at Grubbs Infiniti.

About Grubbs Infiniti
Grubbs Infiniti is a DFW area Infiniti dealership that specializes in new and pre-owned Infinitis.  Our pre-owned lot features not just Infinitis but a wide range of luxury vehicles.  Let us know how we can help you. Located at 1661 West Airport Freeway, Euless, TX 76040. 817-318-1200
www.grubbsinfiniti.com

Thursday, March 18, 2010

Where are the Biscuits?

Recently we placed a to go order from Golden Chick and what happened? NO BISCUITS!!! Everyone was up in arms.. where are the biscuits? Where are the biscuits? We called them and they rushed over 2 orders of biscuits (we only ordered 1) and gave us a box of Golden Chick drinking mugs.. Wow.. that's customer service. We try to do the same here at Grubbs Infiniti. Customer Service is what we strive for.

The importance of good customer service and taking care of your customers has become more important than ever with the evolution of Twitter, Youtube and other social media sites. Your customers opinions really do matter and in 2010 they matter more than ever. Its' been sad that a satisfied customer shares their experience with 3 friends while a dissatisfied customer shares their opinion with a dozen. With Twitter, Facebook and Youtube you can take that number and multiple by a few hundred. Review services such as Yelp help patrol for bad customer service and helps to keep businesses on their toes.

We at Grubbs Infiniti are trying to do our best to make the auto buying (and servicing your auto) experience a pleasant experience.

Thanks Golden Chick for the mugs and we will be ordering again soon.

Here is a short video "Where are the Biscuits?"



More Articles on Customer Service
CSI (Not a CBS TV Show)

About Grubbs Infiniti
Grubbs Infiniti is a DFW area Infiniti dealership that specializes in new and pre-owned Infinitis.  Our pre-owned lot features not just Infinitis but a wide range of luxury vehicles.  Let us know how we can help you. Located at 1661 West Airport Freeway, Euless, TX 76040. 817-318-1200
www.grubbsinfiniti.com

Wednesday, March 17, 2010

Grubbs Infiniti Facebook Fan Appreciation

Over the past few weeks at Grubbs Infiniti we have started to build our Facebook Page and started getting a few fans to follow us. We really appreciate each and every one of you and want to say thanks.

Our plan over the next few months is to develop a few promotions that are redeemable by Facebook Fans only. This includes promotions such as a drawing each month for a Free Oil Change, Free Car Washes from time to time and more!

Ft. Worth Auto Show - Facebook Promotion
During the Ft. Worth Auto Show we handed out a few postcards mentioning that we were giving away $100 Gift Cards to Del Frisco's to 3 lucky Fans of our Grubbs Infiniti Fan Page.

The Ft. Worth Auto Show is over and as promised we selected 3 lucky Grubbs Infiniti Facebook Fans for the Del Frisco Gift Card Give Away.





The winners are:
  • Tammie Quick Armstrong
  • Donna Bay
  • Alan Bogard
They will each be notified (via Facebook) and will be provided with information on how to redeem their gift cards.

Thanks to Tammie, Donna and Alan for being Fans of Grubbs Infiniti on Facebook.

You can become a Fan by going to the Grubbs Infiniti Facebook Page.

About Grubbs Infiniti
Grubbs Infiniti is a DFW area Infiniti dealership that specializes in new and pre-owned Infinitis.  Our pre-owned lot features not just Infinitis but a wide range of luxury vehicles.  Let us know how we can help you. Located at 1661 West Airport Freeway, Euless, TX 76040. 817-318-1200
www.grubbsinfiniti.com

Thursday, February 18, 2010

Social Media? What's That?

Twitter, Facebook, YouTube etc

Marketing, Public Relations or Customer Service?
The debate on which box (Marketing, Public Relations, Sales, Customer Service or something else) to put Social Media into has been going on as long as Social Media has been around.  It has aspects of each of the disciplines mentioned above but cuts horizontally across each of these respective areas.

Here are a few examples:

Customer Service:  you log onto your Twitter account in the morning and see if there are any Tweets about your company and find that a customer who came in for anoil change has been waiting for 3 hours and is getting impatient.  They are telling their "online" friends about their experience via Twitter and Facebook.  You don't have to know anything about social media to know that's a bad thing!

Knowing that this is happening in "real time" provides an opportunity to do something about the situation and make sure that the customer is satisfied and taken care of before they leave the dealership.  This is a great opportunity to save a customer relationship versus losing a customer for life.  Let's face it.... 10 years ago people who were dissatisfied with your brand were saying bad things about your products and company and unless they wrote you a letter (or email) you didn't know about it.  Love it or hate it,  (I hope you love it) now your brand can engage with the consumer in real time and come up with a solution as opposed to never hearing your customers concerns.

Marketing: Since so much time and effort is placed on developing quality TV, newspaper or magazine ads it makes sense to extend the reach and impact of these ads by distributing them through your Social Media channels such as Twitter, YouTube and Facebook.  Each of these social media networks are great places to show your followers or fans what you have been doing in terms of marketing and providing additional product information.

The one caveat with using ads in your social media mix is that you don't want to be putting ads in front of your social media followers all of the time.  Social Media is one place that consumers don't want to be explicitly sold to or pitched.  They are engaging with the brands (such as Infiniti) on these social networks because they want to get more information about the products, be entertained or have other non purchase interests.

ROSM (Return on Social Media)
I have been asked dozens of times how companies can justify spending money on social media activities such as blogging, establishing a presence on Facebook / Twitter when measuring the return is so difficult?   Especially if the basic tenant of social media is that it's not explicitly for selling product.

At the end of the day the social media platform's (their use of blogs, Twitter, Facebook, YouTube) are the companies funnel with a companies website and CRM being where everything flows.  This generates additional web traffic, leads and in the long run leads to an increase in sales.

I will be blogging more on this topic and how Social Media is crucial to the automotive industry over the next few months.  There are some great resources listed below for those looking for additional information.






















Great Social Media Articles
GOSO - A web and social media suite for auto dealers
www.goso.com 

February 2010 - The Social Influence of the Auto Industry


Dell Rides Twitter to $6.5 Million in Sales


Mashable - the authority on Social Media