Inspired by March Madness at Grubbs Infiniti

The NCAA Division I Tournament starts this week and Infiniti, the official vehicle of the NCAA Tournament, will take center stage (or is it half court) during the next few weeks of March Madness.

Infiniti has launched an integrated media campaign centered around the NCAA Division I Tournament in addition to the SEC (South Eastern Conference) and Big 10 Conferences. The first phase was launched in January to promote Infiniti's G line of vehicles. This next chapter focuses on Infiniti's flagship M line, the new model of which goes on sale this month. But both campaigns are also an effort to reposition the brand.

At Grubbs Infiniti we have been "inspired" by the marketing campaign and partnership developed between Infiniti and the NCAA. At Grubbs Infiniti we have been working to integrate the components of the National Infiniti campaign with our local efforts and have enjoyed doing so.

Facebook
On Facebook we have developed a custom tab that highlights Infiniti's sponsorship of the "Bracket Challenge" and the opportunity for a lucky winner to win a 2011 Infiniti M.

We are also going to be posting information about our local teams that are in the tournament such as the University of North Texas "Mean Green" and our regional teams such as the University of Texas "Longhorns". Other Texas teams will no doubt make it into the tournament and we will find out on "Selection Sunday" when the brackets are set.

Infiniti Encouraging Dealer Participation
Infiniti is encouraging the employees of dealerships nationwide to participate in the Bracket Challenge and has set up an internal contest that each dealership can play. I was disappointed to learn that I can't win the 2011 Infiniti M but at least I can beat my co-workers .

At Grubbs Infiniti we had our monthly meeting a few days ago where the "Bracket Challenge" was announced and the announcement was greeted with some good smack talking and predictions on who is going to have the best bracket.

We will let you know how our brackets are going. Hope you play along with the Infiniti Bracket Challenge.


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Win a 2011 Infiniti M