Infiniti has launched an integrated media campaign centered around the NCAA Division I Tournament in addition to the SEC (South Eastern Conference) and Big 10 Conferences. The first phase was launched in January to promote Infiniti's G line of vehicles. This next chapter focuses on Infiniti's flagship M line, the new model of which goes on sale this month. But both campaigns are also an effort to reposition the brand.
At Grubbs Infiniti we have been "inspired" by the marketing campaign and partnership developed between Infiniti and the NCAA. At Grubbs Infiniti we have been working to integrate the components of the National Infiniti campaign with our local efforts and have enjoyed doing so.
Now that the selections have been made we are very excited and inspired by the inclusion of 7 Texas teams in the NCAA Tournament this year. We are going to be rooting each one on as they try to make it into the Sweet Sixteen, Elite 8, Final Four and maybe even a National Championship. I was at the Final Four when my Alma Mater, George Mason, made it into the Final Four and I know what a thrill that was. Grubbs Infiniti wishes all of the teams that made it into the tournament the best and especially those 7 teams from Texas that made it. Everything is bigger and better in Texas!!!
Texas Teams in NCAA Tournament
Baylor (3 Seed)
Houston (13 Seed)
Sam Houston State (14 Seed)
Texas A&M (5 Seed)
University of North Texas (15 Seed)
University of Texas (8 Seed)
University of Texas - El Paso (UTEP) (12 Seed)
Full Listing with Printable Brackets
On Facebook we have developed a custom tab that highlights Infiniti's sponsorship of the "Bracket Challenge" and the opportunity for a lucky winner to win a 2011 Infiniti M.
We are also going to be posting information about our local teams that are in the tournament such as the University of North Texas "Mean Green" and our regional teams such as the University of Texas "Longhorns". Other Texas teams will no doubt make it into the tournament and we will find out on "Selection Sunday" when the brackets are set.
Infiniti Encouraging Dealer Participation
Infiniti is encouraging the employees of dealerships nationwide to participate in the Bracket Challenge and has set up an internal contest that each dealership can play. I was disappointed to learn that I can't win the 2011 Infiniti M but at least I can beat my co-workers .
At Grubbs Infiniti we had our monthly meeting a few days ago where the "Bracket Challenge" was announced and the announcement was greeted with some good smack talking and predictions on who is going to have the best bracket.
We will let you know how our brackets are going. Hope you play along with the Infiniti Bracket Challenge.
Related Articles and Information
Media Post
Tip-Off: Infiniti Piles on Basketball Alliances
Basketball Tourney Gets a New Official Car
UNT Going to the NCAA Tournament
Win a 2011 Infiniti M
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